South Korea Online Video Consumer Insights & Analytics

South Korea’s online video sector reached 19 mil. individual subscriptions with key global and local players competing for viewership and wallet share as consolidation looms.

Analysis from ampd is published in detail bi-annually with two quarterly. ampd insights include key metrics across different categories including SVOD, Freemium and AVOD.

Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform; and (3) Analysis of Korean, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.

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