Asia Pacific Advertising Trends

This report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets with a focus on television, including free and pay-TV and Internet advertising, including search, display and video (mobile and CTV and UGC/ social video, premium AVOD). Market analysis is provided with dashboard models tracking net advertising expenditure after discounts across TV, Internet, UGC/ social video, Premium Online Video, Print including newspapers and magazines, Radio and OOH media. The 2024 edition of this report is published in May, 2024.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam