Japan Online Video Consumer Insights & Analytics

Research from ampd indicates that Japan’s premium VOD category generated over 100 billion minutes in viewership and US$4.5 billion in subscription revenue in CY 2023.

The report highlights Japan’s large and competitive VOD ecosystem with detailed analysis and insights across content categories (i.e. genres, country of origin) driving viewership, engagement and acquisition. In addition, the report includes profiles of 10 platforms with KPIs including subscribers, MAUs, engagement hours per user, viewership, SVOD revenue share and key content drivers in terms of viewership.

ampd’s insights and analysis leverages a permission-based passive panel measuring digital activity and content viewership from more than 19,000 members across Android and IOS devices.