Asia Video Content Dynamics 2025

This definitive report provides deep analysis of content investment, production economics, and viewing behaviour across Asia Pacific’s most dynamic video markets. It tracks spend, costs, and margins; dissects demand by genre and country of origin; and benchmarks trends across Free TV, Pay-TV, Online Video, and Theatrical sectors.

What’s Inside

1. Market Overview & Forecasts

• Historical & projected content investment (2019–2029) by sector
• TV, streaming, and theatrical share of spend and growth outlook
• Key drivers of change: sports, local storytelling, and global formats

2. Content Investment & Production Economics

• Spend breakdown by platform type (FTA, Pay-TV, SVOD, AVOD)
• Production cost structures & margin benchmarks by format
• Rights fees and inflation in sports & premium drama
• Analysis of budget per hour across scripted, unscripted, and movies

3. Viewership & Demand Drivers

• Premium VOD consumption (hours, MAUs, engagement) by market
• Genre & origin analysis: Korean drama, local films, variety, Hollywood
• Sports viewing by platform and demographic profile
• Linear TV ratings, reach, and demographic shifts

4. Industry Trends & Strategic Themes

• Broadcaster responses to ad revenue decline
• Streamer strategies: profitability focus, ad tiers, selective originals
• Role of local producers & co-productions
• Emerging role of AI in workflows, commissioning, marketing & monetization

5. Country Deep Dives

Detailed market-by-market profiles for:

• India
• Korea
• Indonesia
• Thailand
• Philippines
• Malaysia
• Vietnam

Who Uses This Report

• Streamers & Broadcasters – Content strategy, Planning, Rights
• Producers & Studios – Co-production, Financing, ROI benchmarks
• Investors &  Agencies – Market sizing, Opportunity Mapping, M&A

Contact: lavina@media-partners-asia.com for pricing

‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎