The Micro-Drama Economy (2025)

The Micro Drama Economy 2025 is MPA’s inaugural deep dive into one of the fastest-growing content categories. The report maps the rapid rise of micro-dramas in China and their global expansion, with data, forecasts, and analysis to guide strategic planning, investment, and competitive benchmarking. Key insights and data include:
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  • Market sizing & revenue forecasts through 2030
  • Business models: advertising, subscription, commerce
  • Platform profiles with analysis of revenues, market share and profitability.
  • Regional coverage across Asia & global expansion
  • User behavior, demos, formats & unit economics
  • Strategic opportunities for investors, streamers, studios & telcos
  • Delivered with proprietary database & Excel models‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎
Table of Contents & List of Exhibits can be viewed here
More Information on the report