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| Advertising is a major pillar of media revenue that supports vibrant content ecosystems across Asia Pacific, especially in TV, online video and digital media. MPA’s Advertising Trends report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets, in both US dollars and local currency.
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Key Features
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Historical and projected data (2013 to 2023)
- Net advertising revenues across all media including Free & Pay-TV, Print, Digital including online video, out-of-home, radio & cinema
- Macro indicators, including macroeconomic evaluation and impact
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Highlights from MPA’s latest Ad Trends 2019 Report
- Advertising revenue across Asia Pacific expanded by 6.3% in 2018 to top US$180 billion, and is on course to grow by a further 6.2% in 2019 to move close to US$195 billion in revenue.
- The outlook across Asia Pacific remains positive with MPA analysts forecasting ad gains in almost all markets this year, with ad growth across the board over 2018-23. MPA expects net ad spend in APAC to total US$235 billion by 2023, representing a 5.4% CAGR from 2018.
- India will experience the fastest growth over the medium term, overtaking Australia and Korea to become APAC’s third-largest ad market by 2023
- Digital’s share of ad spend across the region will expand from just over 50% in 2019 to 59% by 2023, with online video contributing 20%
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| © 2019 Media Partners Asia Limited. |
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