Measuring the Entire Digital Ecosystem
WHO WE ARE
Launched in 2019 by MPA, AMPD uses passive measurement to provide customer behaviour data and insights across the online landscape in 13 Asia Pacific and international markets.
Our clients include online video platforms, content producers and studios, telecom and pay-TV operators, and advertising agencies.
AMPD software decrypts title level consumption and first view data for online apps across categories including video, music, gaming and commerce.
The fusion of title level and first view data with AMPD metadata and supply level databases drives category insights.
WHAT WE DO
Passive Audience Measurement
Survey Based Insights
Hybrid Data Insights
Using our “big data” passive panels we can trigger surveys that go direct to your target audience based on the actual behaviour you want to understand.
COVERAGE
Australia, Brazil, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and United Kingdom.
Android + iOS; Windows + OSX (market mix available upon request); CTV to launch in Jan. 2023.
KEY PRODUCTS
AMPD|VISION
Provides VOD category benchmarking with KPIs for all VOD players including MAUs, Subscribers MAUs, DAUs, Demographics and Consumption by Tier.
Offers VOD content benchmarking with analysis of supply & demand across content libraries, content travelability and key drivers of subscriber acquisition & retention.
Enable VOD platforms to acquire and create content as well as launch new products and services.
Tracks marketing investment with Digital Marketing Assets tools to evaluate share of voice.
Reporting available via AMPD Software, Dashboards & Quarterly Reports.
AMPD|CONNECT
Monitors trends on data consumption by category, consumer segment, geography and life stage.
Identifies content consumption trends while consumers are on-the-move vs in the home.
Deep dives into data consumption by telco brand and benchmarks services by data traffic.
Provides each carrier’s consumer consumption profile, helping to build winning promotions and bundles.
AMPD | CONTENT & CONSUMER LABS
Provides understanding of what drives “hits” and “misses” to ROI on content investment.
Supports the production “green-light” process to mitigate financing risk.
Identifies emerging themes and talent to attract new audiences.
Conjoint analysis to drive new services.
Understand brand, pricing & packaging for new products.
AMPD | ADVALUE
Measures campaign exposure across all digital platforms.
Tracks category activity and spending by advertiser.
Independently audits and validates campaign performance.
Measures campaign impact & effectiveness based on actual exposure.
HOW IT WORKS
MEASURING THE ENTIRE DIGITAL ECOSYSTEM
We Capture All Digital Activity!
CONTENT SUPPLY
Understand VOD Service Catalogues
- Shared content
- Licenced & Orginals
- Production Companies
- Country of Origin
QUARTERLY REPORTING
OTT Operator Metrics
- Streaming minutes
- Reach
- Paying subscribers
- MAUs
- WAUs
- DAUs
- NPS
- Leading content consumed by country of origin
- Highlights of first viewed title consumption
- Top genres in terms of supply and demand
- Top programs and studios
Market Metrics
- Total streaming minutes
- Total OTT consumption by genre & country of origin
- Total paying subscribers
- Subscribers by monthly income and demographic