AMPD

Measuring the Entire Digital Ecosystem

WHO WE ARE

AMPD offers clients the latest innovation in consumer insights. We specialize in media measurement, audience growth, content development, and revenue optimization.

Our platforms and services offer unparalleled insights into the supply and demand for video and entertainment content globally in addition to other services across the digital ecosystem including connectivity, commerce and gaming.

We offer end-to-end evidence-based solutions that deliver actionable and timely answers to key industry stakeholders. AMPD Research is the consumer insights division of Media Partners Asia.

WHAT WE DO

Passive Audience Measurement

Our opt-in privacy compliant panels collect digital consumption across smartphones, tablets & computers, delivering our clients robust performance video reporting.

Survey Based Insights

Our expertise in conducting media & content insights is unparalleled in Asia Pacific and key markets in Europe, Middle East, and Latin America.

Hybrid Data Insights

Using our “big data” passive panels we can trigger surveys that go direct to your target audience based on the actual behaviour you want to understand.

COVERAGE

Argentina, Australia, Brazil, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Singapore, Taiwan, Thailand, United Arab Emirates and United Kingdom

HOW IT WORKS

MEASURING THE ENTIRE DIGITAL ECOSYSTEM

We Capture All Digital Activity!

Once installed on smartphones, tablets & computers our passive meter collects all the digital activities and converts the data into usable datasets delivered via dashboards and advanced analytics platforms

PASSIVE DATA COLLECTED

VOD
METRICS

Top Titles
Genre Analysis
Supply Analysis

APP
CONSUMPTION

Frequency
Duration
Engagement

WEBSITE
CONSUMPTION

Frequency
Duration
Engagement

CROSS-MEDIA
CONSUMPTION

Single-source For
All Digital Assets

A DAY-IN-THE-LIFE
ANALYSIS

Understand Digital
Touchpoints

DIGITAL AUDIENCE
PROFILING

Decode Audience
Demographics

SEARCH TERM
ANALYSIS

Understand How
Search Drives
Content Discovery

ADVANCED ANALYTICS

Best in Class Analysis Platform

Management-friendly output delivering respondent level data (RLD) analysis. Setup is customized by the user:
  • Video Assets, e.g. YouTube or Netflix
  • Social Media, e.g. Facebook, TikTok
  • Games Played or Streamed
  • E-Commerce Apps or Websites
  • Music Streaming

CONTENT SUPPLY

Understand VOD Service Catalogues

In all markets measured the content catalogues are audited monthly and presented to clients in user-friendly dashboards:
  • Shared content
  • Licenced & Orginals
  • Production Companies
  • Country of Origin

QUARTERLY REPORTING

OTT Operator Metrics

  • Streaming minutes
  • Total no. of users
  • Paying subscribers
  • MAUs
  • WAUs
  • DAUs
  • NPS
  • Top genres in terms of supply and demand
  • Top programs and studios

Market Metrics

  • Total streaming minutes
  • Total OTT consumption by genre
  • Total paying subscribers and monthly spend
  • Subscribers by monthly income

Team profile, clients and software demo available on request. Please contact Anthony Dobson