AMPD

AMPD|VISION

Provides VOD category benchmarking with  KPIs for all VOD players including MAUs, Subscribers MAUs, DAUs, Demographics and Consumption by Tier.

Offers VOD content benchmarking with analysis of supply & demand across content libraries, content travelability and key drivers of subscriber acquisition & retention.

Enable VOD platforms to acquire and create content as well as launch new products and services.

Tracks marketing investment with Digital Marketing Assets tools to evaluate share of voice.

Reporting available via AMPD Software, Dashboards & Quarterly Reports.

AMPD|CONNECT

Monitors trends on data consumption by category, consumer segment, geography and life stage.

Identifies content consumption trends while consumers are on-the-move vs in the home.

Deep dives into data consumption by telco brand and benchmarks services by data traffic.

Provides each carrier’s consumer consumption profile, helping to build winning promotions and bundles.

AMPD | CONTENT & CONSUMER LABS

Provides understanding of what drives “hits” and “misses” to ROI on content investment.

Supports the production “green-light” process to mitigate financing risk.

Identifies emerging themes and talent to attract new audiences.

Conjoint analysis to drive new services.

Understand brand, pricing & packaging for new products.

AMPD | ADVALUE

Measures campaign exposure across all digital platforms.

Tracks category activity and spending by advertiser.

Independently audits and validates campaign performance.

Measures campaign impact & effectiveness based on actual exposure.