
Measuring the Entire Digital Ecosystem
WHO WE ARE
AMPD offers clients the latest innovation in consumer insights. We specialize in media measurement, audience growth, content development, and revenue optimization.
Our platforms and services offer unparalleled insights into the supply and demand for video and entertainment content globally in addition to other services across the digital ecosystem including connectivity, commerce and gaming.
We offer end-to-end evidence-based solutions that deliver actionable and timely answers to key industry stakeholders. AMPD Research is the consumer insights division of Media Partners Asia.
WHAT WE DO
Passive Audience Measurement
Survey Based Insights
Hybrid Data Insights
Using our “big data” passive panels we can trigger surveys that go direct to your target audience based on the actual behaviour you want to understand.
COVERAGE
Argentina, Australia, Brazil, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Singapore, Taiwan, Thailand, United Arab Emirates and United Kingdom
HOW IT WORKS
MEASURING THE ENTIRE DIGITAL ECOSYSTEM
We Capture All Digital Activity!


PASSIVE DATA COLLECTED
VOD
METRICS
Top Titles
Genre Analysis
Supply Analysis
APP
CONSUMPTION
Frequency
Duration
Engagement
WEBSITE
CONSUMPTION
Frequency
Duration
Engagement
CROSS-MEDIA
CONSUMPTION
Single-source For
All Digital Assets
A DAY-IN-THE-LIFE
ANALYSIS
Understand Digital
Touchpoints
DIGITAL AUDIENCE
PROFILING
Decode Audience
Demographics
SEARCH TERM
ANALYSIS
Understand How
Search Drives
Content Discovery
ADVANCED ANALYTICS
Best in Class Analysis Platform
- Video Assets, e.g. YouTube or Netflix
- Social Media, e.g. Facebook, TikTok
- Games Played or Streamed
- E-Commerce Apps or Websites
- Music Streaming
CONTENT SUPPLY
Understand VOD Service Catalogues
- Shared content
- Licenced & Orginals
- Production Companies
- Country of Origin
QUARTERLY REPORTING

OTT Operator Metrics
- Streaming minutes
- Total no. of users
- Paying subscribers
- MAUs
- WAUs
- DAUs
- NPS
- Top genres in terms of supply and demand
- Top programs and studios
Market Metrics
- Total streaming minutes
- Total OTT consumption by genre
- Total paying subscribers and monthly spend
- Subscribers by monthly income