Measuring the Entire Digital Ecosystem

WHO WE ARE

Launched in 2019 by MPA, AMPD uses passive measurement to provide customer behaviour data and insights across the online landscape in 13 Asia Pacific and international markets. 

Our clients include online video platforms, content producers and studios, telecom and pay-TV operators, and advertising agencies.

AMPD software decrypts title level consumption and first view data for online apps across categories including video, music, gaming and commerce. 

The fusion of title level and first view data with AMPD metadata and supply level databases drives category insights.

WHAT WE DO

Passive Audience Measurement

Our opt-in privacy compliant panels collect digital consumption across smartphones, tablets & computers, delivering our clients robust performance video reporting.

Survey Based Insights

Our expertise in conducting media & content insights is unparalleled in Asia Pacific and key markets in Europe, Middle East, and Latin America.

Hybrid Data Insights

Using our “big data” passive panels we can trigger surveys that go direct to your target audience based on the actual behaviour you want to understand.

COVERAGE

Australia, Brazil, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and United Kingdom.

Android + iOS; Windows + OSX (market mix available upon request); CTV to launch in Jan. 2023.

KEY PRODUCTS

AMPD|VISION

Provides VOD category benchmarking with  KPIs for all VOD players including MAUs, Subscribers MAUs, DAUs, Demographics and Consumption by Tier.

Offers VOD content benchmarking with analysis of supply & demand across content libraries, content travelability and key drivers of subscriber acquisition & retention.

Enable VOD platforms to acquire and create content as well as launch new products and services.

Tracks marketing investment with Digital Marketing Assets tools to evaluate share of voice.

Reporting available via AMPD Software, Dashboards & Quarterly Reports.

 

AMPD|CONNECT

Monitors trends on data consumption by category, consumer segment, geography and life stage.

Identifies content consumption trends while consumers are on-the-move vs in the home.

Deep dives into data consumption by telco brand and benchmarks services by data traffic.

Provides each carrier’s consumer consumption profile, helping to build winning promotions and bundles.

 

AMPD | CONTENT & CONSUMER LABS

Provides understanding of what drives “hits” and “misses” to ROI on content investment.

Supports the production “green-light” process to mitigate financing risk.

Identifies emerging themes and talent to attract new audiences.

Conjoint analysis to drive new services.

Understand brand, pricing & packaging for new products.

 

AMPD | ADVALUE

Measures campaign exposure across all digital platforms.

Tracks category activity and spending by advertiser.

Independently audits and validates campaign performance.

Measures campaign impact & effectiveness based on actual exposure.

HOW IT WORKS

MEASURING THE ENTIRE DIGITAL ECOSYSTEM

We Capture All Digital Activity!

Once installed on smartphones, tablets & computers our passive meter collects all the digital activities and converts the data into usable datasets delivered via dashboards and advanced analytics platforms

CONTENT SUPPLY

Understand VOD Service Catalogues

In all markets measured the content catalogues are audited monthly and presented to clients in user-friendly dashboards:
  • Shared content
  • Licenced & Orginals
  • Production Companies
  • Country of Origin

QUARTERLY REPORTING

OTT Operator Metrics

  • Streaming minutes
  • Reach
  • Paying subscribers
  • MAUs
  • WAUs
  • DAUs
  • NPS
  • Leading content consumed by country of origin
  • Highlights of first viewed title consumption
  • Top genres in terms of supply and demand
  • Top programs and studios

Market Metrics

  • Total streaming minutes
  • Total OTT consumption by genre & country of origin
  • Total paying subscribers
  • Subscribers by monthly income and demographic

Team profile, clients and software demo available on request. Please contact Anthony Dobson