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Indonesia’s TV market will increase by 4.5% this year to reach US$1.7 billion in net terms, according to Media Partners Asia research.
Figures include ad sales and pay-TV subscription revenues.
Last year’s TV market, including free-to-air and pay-TV, increased by just over 10%.
A weak rupiah, soft economy and uneven spending has affected the Indonesian ad market, which is expected to start picking up by the second half of next year. A return to “sustainable” double-digit growth is predicted by 2018.