South Korea Online Video Consumer Insights & Analytics
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South Korea’s online video sector grew 15% Q/Q in 2023 and reached 19 mil. individual subscriptions with key global and local players competing for viewership and wallet share as consolidation looms.
2023 analysis from MPA subsidiary ampd is published in detail bi-annually (July 2023, Jan 2024) with two quarterly updates (April 2023 and October 2023). ampd insights include key metrics across different categories including SVOD, Freemium and AVOD.
Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform; and (3) Analysis of Korean, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.
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