Taiwan Online Video Consumer Insights & Analytics

Taiwan’s online video sector will generate ~US$900 mil. in revenue in this year with SVOD accounting for >50%.

2023 analysis from MPA subsidiary ampd is published in detail bi-annually (July 2023, Jan 2024) with two quarterly updates ( April 2023 and October 2023). ampd insights include key metrics across different categories including UGC / Social Video, SVOD, Freemium and AVOD.

Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform;  and (3) Analysis of local, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.