Asia Pacific Advertising Trends

Media Partners Asia (MPA) projects that net advertising revenue across 14 measured Asia Pacific markets will expand by 5.1% in 2024, reaching US$238 bil. The sector grew by 5.2% in 2023 and is forecast to maintain a 4% CAGR over 2024-29, culminating in US$290 bil. revenue by 2029. Digital will command 69% (US$164 bil.) of total ad revenue in 2024, escalating to 74% (US$215 bil.) by 2029. In the six key markets where it's measured, retail media remains the fastest-growing digital segment. Online video retains its position as the fastest-growing media segment across all 14 measured markets. Asia Pacific online video advertising is projected to climb at a 7.2% CAGR, reaching US$50.6 bil. in revenue by 2029.

This report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets with a focus on television, including free and pay-TV and Internet advertising, including search, display and video (mobile and CTV and UGC/ social video, premium AVOD) and Retail Media. Market analysis is provided with dashboard models tracking net advertising expenditure after discounts across TV, Internet, UGC/ social video, Premium Online Video, Print including newspapers and magazines, Radio and OOH media.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam