Beyond Screens – Streaming VOD’s Impact on India’s Creative Economy

This report explores India’s streaming industry evolution, providing a thorough analysis of its impact with key insights for stakeholders in the media & entertainment industry, policymakers and enthusiasts.

MPA evaluates the pivotal role of the streaming video-on-demand (VOD) sector in India's economy with analysis on how relevant stakeholders can seize opportunities and overcome challenges in the journey to foster a vibrant creative ecosystem.