India Online Video Consumer Insights & Analytics

It’s an exciting time for the VOD category in India as key players focus on a balance between healthy economics and building a larger and more sustainable marketplace. Published in September 2024, this is the first report on India’s streaming VOD category by ampd, MPA’s consumer analytics business. For this report, the ampd platform passively measured real consumption on all android mobile devices in India in 1H 2024 with a sample size of 12,000.

Data from ampd and MPA informs key metrics reported in this study including MAUs, Subscribers, Revenues, Total Viewership, Daily Time Spent and Top Titles for User Engagement & Acquisition. The report also contains profiles and KPIs for seven platforms including Amazon Prime Video, Disney+ Hotstar, Jio Cinema, Netflix, Sony Liv, YouTube and Netflix.