Japan Online Video – Consumer Insights & Analytics

Leveraging ampd panels and proprietary technology via the ampd platform, owned and operated by Media Partners Asia (MPA), this report captures a holistic, nationally representative view of VOD consumption across mobile phones, connected TVs (CTV), laptops, and tablets, reflecting actual streaming behaviour across Japan.
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The 1H 2025 edition delivers granular insights into content categories (by genre and country of origin) and titles driving VOD viewership, alongside MPA’s analysis of category subscribers and revenues. It features detailed profiles of eight major VOD platforms, with KPIs such as subscribers, MAUs, viewership, revenue share, and top content drivers.
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  • Market: Japan
  • Datasets: MAUs, Subscribers, % Revenue Share, Viewership, Hours per MAU Content Origin, Key Genres & Titles by Market & Platform
  • Platform Profiles: Abema TV, Amazon Prime Video, Dazn, Disney+, Hulu Japan, Netflix, TVer and U-Next
  • Reporting Period: 1H 2025 (Q1 & Q2)
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Contact Lavina Bhojwani to inquire about buying this report and database or related queries: lavina@media-partners-asia.com
More Information on the report