Japan Online Video Consumer Insights & Analytics (Jan. 2024)

A new report from ampd indicates that Japan’s premium VOD category generated over 100 billion minutes in viewership and US$4.5 billion in subscription revenue in CY 2023.

The report highlights Japan’s large and competitive VOD ecosystem with detailed and insights across content categories driving real customer demand, engagement and acquisition as well as profiles of 10 platforms with KPIs including subscribers, MAUs, engagement hours per user, viewership and SVOD revenue share. The report includes a quarterly database across every quarter in 2023, tracking subscribers, streamed minutes, MAUs, hours per user and subscriber revenues per platform.

ampd’s insights and analysis leverages a permission-based passive panel measuring digital activity and content viewership from more than 19,000 members across Android and IOS devices.