Korea Online Video Consumer Insights & Analytics

This report draws on ampd panels and proprietary technology via the ampd platform, owned and operated by Media Partners Asia (MPA). ampd delivers a holistic, nationally representative view of video-on-demand (VOD) consumption across all major devices including mobile phones, connected TVs (CTV), laptops, and tablets, capturing actual streaming behaviour at scale.

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Covering 1H 2025, the report provides in-depth data and insights into the content categories (by genre and country of origin) and specific titles driving VOD viewership in South Korea. It also includes MPA’s analysis of category subscribers and revenues, plus detailed profiles of six major VOD platforms, with KPIs such as subscribers, monthly active users (MAUs), viewership, revenue share, and key content drivers.

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• Market: South Korea
• Datasets: MAUs, Subscribers, Revenue Share, Viewership, Hours per MAU, Content Origin, Key Genres & Titles by Market & Platform
• Platform Profiles: Disney+, Netflix, Coupang Play, TVING, Wavve, Watcha
• Reporting Period: 1H 2025 (Q1 and Q2)

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Contact Lavina Bhojwani to inquire about buying this report and database or related queries: lavina@media-partners-asia.com