The Rise of Asian Content

The Rise of Asian Content report provides an in-depth look at the diverse world of Asian content, unveiling the trends shaping consumer preferences and platform strategies across nine major Asian markets. Leveraging data from Media Partners Asia's consumer insights platform ampd, the report tracks the streaming habits of premium VOD users to determine trending origins, genres, formats, talent, studios and hits over January 2023 - March 2024. Discover the driving forces behind the enduring Korean Wave, the global appeal of anime, and the emerging influence of Chinese, Thai and Indonesian content.

What You’ll Get:

1. The customer engagement and acquisition impact of key Asian content categories by market.

2. Deep-dives into the genres and platforms driving the impact and travelability of South Korean, Japanese, Chinese, Indonesian and Thai streaming hits in Asia.

3. Analysis of investment in South Korean, Japanese and Southeast Asian content from major streaming players Netflix, Disney, Amazon and Viu.

4. The studio landscape for streaming originals and hits in Japan, South Korea, Indonesia and Thailand.

Measured markets: Japan, Korea, Singapore, Taiwan, Indonesia, Malaysia, Philippines, Thailand and Vietnam.

Measured platforms: Amazon Prime Video, Astro Go, Coupang Play, Disney+, Hulu Japan, iQIYI, MyVideo, Netflix, TrueID, Tver, Tving, U-Next, Vidio, Vision+, Viu, Watcha Play, Wavve, WeTV.

To purchase this report or discuss your research needs, contact Lavina Bhojwani: lavina@media-partners-asia.com