Southeast Asia Online Video Consumer Insights & Analytics
The Southeast Asia Online Video Consumer Insights & Analytics report produced and published by Media Partners Asia (MPA) leverages ampd passive measurement panels and VOD viewership data. This detailed report is published bi-annually with CY 2024 available February 20, 2025 and 1H 2025 report available in August, 2025.
Analysis includes insights across the content categories (i.e. genre and country of origin) driving VOD viewership, engagement and acquisition in each of the five Southeast Asia markets in addition to profiles of 12 major VOD platforms with KPIs including subscribers, MAUs, viewership, revenue share and key content drivers in terms of viewership.
- Markets: Indonesia, Malaysia, Philippines, Singapore, Thailand
- Datasets: MAUs, Subscribers, Viewership & Consumption, Content Origin, Key Genres & Titles by Market & Platform for Engagement & Acquisition
- Platform Profiles: Amazon Prime Video, Disney+, Disney+ Hotstar, IQIYI, Max, Monomax, Netflix, TikTok, TrueID, Viu, WeTV and YouTube
- Reporting Period: Annual & quarterly with historical data