Advertising is a major pillar of media revenue that supports vibrant content ecosystems across Asia Pacific, especially in TV, online video and digital media. MPA’s Advertising Trends report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets, in both US dollars and local currency.

Market coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

Our whitepaper on the world’s second-biggest sport analyses the viewing and commercial trends that are shaping the game today, supported by stakeholder interviews. MPA’s The Future of Cricket report provides an indepth look at cricket’s APAC hotspots, Australia and the Indian sub-continent, as well as England alongside a global overview of the latest trends.

Market coverage: Australia, England, Indian Subcontinent, Global
 

Online video is starting to scale in key APAC geographies, fueled by increased content creation and acquisition as the growth of payment infrastructure opens up new ways to pay. MPA’s Online Video & Broadband Distribution report provides indepth analysis and data on OTT economics across 14 APAC markets.

Market coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

Pay-TV stakeholders in Asia Pacific are adjusting to new realities forged by the growth of high-speed broadband. This definitive guide analyses the commercial distribution of pay-TV across 17 Asia Pacific markets.

Market coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam

Asia’s video content creation, distribution and consumption landscape is experiencing a generational change throughout the TV, online and theatrical segments, driven by increased choice, heightened competition and changing consumption habits. MPA’s Video Content Dynamics report covers seven major Asian markets evaluating industry supply, demand and key drivers.

Market coverage: India, Indonesia, Korea, Malaysia, Philippines, Thailand, Vietnam

Broadband offers new ways to monetize sports, a cornerstone for established TV platforms.  MPA’s Sports Broadcasting report analyzes the key enablers and trajectory of these changes across 11 APAC markets as well as worldwide, including the rise of digital-first players, the proliferation of broadband infrastructure and partnerships between rights-holders and distribution platforms.

Market coverage: Australia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam, Global

A complimentary publication for MPA clients providing concise analysis of key trends, deals and events across the industry, including interviews with industry leaders as well as updated metrics, equities and industry-relevant rankings.

These include macro, advertising, TV, internet, mobile and broadband indicators across 14 Asia Pacific markets, KPIs for broadband and pay-TV operators, and global and Asian media and telecom stocks.

Our local product, India Intelligence & Insights offers exclusive research and analysis on the fast-growing but converging media, telecoms and technology sectors in India.

Each issue offers a comprehensive analysis of the drivers shaping the dynamic distribution landscape, including:

Digital distribution. Analysis covering consumer product offering, pricing, packaging and reach across distribution platforms including cable, DTH, mobile and fixed networks, as well as physical form factors through smart devices, set-top boxes, and connected hardware.

Content industries. Depth and width of entertainment, highlighting consumption patterns, cost trends and monetization potential for video content and beyond, including emerging formats like AR, VR, online gaming and commerce.

Company analysis. MPA’s local presence also assists in identifying and appraising key media assets with comprehensive analysis of company’s business models, revenue segments, competitive and regulatory landscape.

Research flash. Event updates and analysis of key structural developments, critical for decision makers to stay nimble footed

Research backed by numbers. Our quantified research adopts a bottom-up approach drawn from primary channel checks with stakeholders across the industry ecosystem.

Global perspective. Local know-how combined with insights drawn from MPA’s regional team covering 14 markets across APAC provides a deeper perspective to underlying domestic trends.