Research Reports

Media, entertainment and telecommunications industries in the Asia Pacific are undergoing rapid change as content, distribution and technology evolves to meet shifting consumer demand across fast growing digital economies.

MPA remains at forefront of tracking such change with definitive industry reports framed by unique insights, concise analysis and powerful data anchored to primary and secondary research. Our reports, data and forecasts help drive business planning and outcomes for all industry stakeholders.

Asia Pacific Video & Broadband Industry 2024

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The APAC Video Industry is valued at US$145 billion in revenue today and is expected to grow to US$165 billion by 2028, according to Media Partners Asia (MPA). The video industry continues to experience a secular shift from TV to online in terms of consumption, engagement and monetization.

This comprehensive report, published in December 2023, offers a definitive guide to users, subscribers, consumer and advertising expenditure across Free TV, Pay-TV, SVOD, Premium AVOD and UGC / Social Video in 14 markets as well as analysis of Mobile & Fixed Broadband sectors. The report includes 14 detailed market profiles, MPA insights, analysis of KPIs across key players in Free TV, Pay-TV, Online Video and Broadband categories, market models and a pricing & packaging database in all individual markets.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

Japan Online Video Consumer Insights & Analytics (Jan. 2024)

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A new report from ampd indicates that Japan’s premium VOD category generated over 100 billion minutes in viewership and US$4.5 billion in subscription revenue in CY 2023.

The report highlights Japan’s large and competitive VOD ecosystem with detailed and insights across content categories driving real customer demand, engagement and acquisition as well as profiles of 10 platforms with KPIs including subscribers, MAUs, engagement hours per user, viewership and SVOD revenue share. The report includes a quarterly database across every quarter in 2023, tracking subscribers, streamed minutes, MAUs, hours per user and subscriber revenues per platform.

ampd’s insights and analysis leverages a permission-based passive panel measuring digital activity and content viewership from more than 19,000 members across Android and IOS devices.

Southeast Asia Online Video Consumer Insights & Analytics (Feb. 2024)

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The Southeast Asia (SEA) region, including Indonesia, Malaysia, Philippines, Singapore and Thailand, added only 1.3 million net new SVOD subscribers in 2023 but subscription revenues grew at a robust 12.5% year-on-year to US$1.4 billion. The Southeast Asia Online Video Consumer Insights & Analytics report produced and published by ampd leverages passive measurement panels and content viewership across a sample size of 16,000 with establishment surveys covering  37,500 users.

The report includes detailed and insights across content categories driving real customer demand, engagement and acquisition in each of the five markets in addition to profiles of 10 regional and global platforms with KPIs including subscribers, MAUs, viewership, SVOD revenues and share. The report includes a quarterly database across every quarter in 2023, tracking subscribers, streamed minutes, MAUs, hours per user and subscriber revenues per platform.

India Intelligence & Insights

Available Bi-monthly
This bi-monthly report delivers research and analysis focused on the TV, streaming, telecoms and advertising industries in India which hosts a fast growing US$13 billion video sector. The report focuses on deep dive analysis of Key Companies, Deals, Partnerships, Key Trends and Industry reviews. Subscribers include media and telecoms companies as well as strategic and financial investors.

Asia Video Content Dynamics 2023

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This definitive report tracks content investment, production costs and margins, viewership and key demand drivers by genres & content country of origin in some of the most dynamic video industry regions in Asia Pacific with a focus on Free TV, Pay-TV, Online Video & Theatrical.
Market Coverage: India, Indonesia, Korea, Malaysia, Philippines, Thailand & Vietnam

Asia Pacific Advertising Trends 2023

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This report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets with a focus on television, including free and pay-TV and Internet advertising, including search, display and video.  Market analysis is provided with dashboard models tracking net advertising expenditure after discounts across TV, Internet, UGC/ social video, Premium Online Video, Print including newspapers and magazines, Radio and OOH media.
Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

Indonesia Video Industry

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Two detailed reports by MPA cover advertising and subscription revenues as well as viewership, content investment trends and platform KPIs across Free TV, Pay-TV and Online Video in Indonesia, Southeast Asia’s largest market for Video industry revenues and Video content investment.

MPA Premium Briefings 2023

Client Reports
MPA proprietary research and insights on APAC and global media, telecoms and entertainment with a focus on key local markets, companies and industry trends.
Market Coverage: APAC

India Online Video 2022-23: Analysis of Consumption, Content & Investment Trends

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The report leverages data from the AMPD platform owned and operated by MPA. The AMPD platform uses a permission-based panel of consumers who consent to the collection of their session-based activity. For the report, the platform passively measured real consumption on Android and iOS mobile and computer devices in India in across calendar year or CY 2022 and the three months to end-March, 2023 or Q1 2023 with a sample size of 13,000.   Analysis in the report covers streaming minutes, subscribers, MAUs, average time spent, and the supply and demand of content across freemium, AVOD and SVOD segments as well as MPA analysis of content investment and viewership across key genres.

Asia Pacific Sports Media 2022

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This report tracks the growth trajectory of sports rights and TV & online video sports revenues & subscribers across 14 markets in Asia Pacific. The study includes historical data & projections with analysis of advertising revenues & subscription fees as well as rights costs over 2018-26. The report contains comprehensive analysis of key players & sports properties by geography with analysis of rights values across key Football, Cricket, Basketball, Baseball, Rugby, Tennis and other properties.
Market Coverage: Australia, China, Hong Kong, Indonesia, New Zealand, Japan, Korea, Malaysia, Philippines, India, Singapore, Taiwan, Thailand & Vietnam