Research Reports

Media, entertainment and telecommunications industries in the Asia Pacific are undergoing rapid change as content, distribution and technology evolves to meet shifting consumer demand across fast growing digital economies.

MPA remains at forefront of tracking such change with definitive industry reports framed by unique insights, concise analysis and powerful data anchored to primary and secondary research. Our reports, data and forecasts help drive business planning and outcomes for all industry stakeholders.

Asia Pacific Video & Broadband Industry 2024

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The APAC Video Industry is valued at US$145 billion in revenue today and is expected to grow to US$165 billion by 2028, according to Media Partners Asia (MPA). The video industry continues to experience a secular shift from TV to online in terms of consumption, engagement and monetization.

This comprehensive report, published in December 2023, offers a definitive guide to users, subscribers, consumer and advertising expenditure across Free TV, Pay-TV, SVOD, Premium AVOD and UGC / Social Video in 14 markets as well as analysis of Mobile & Fixed Broadband sectors. The report includes 14 detailed market profiles, MPA insights, analysis of KPIs across key players in Free TV, Pay-TV, Online Video and Broadband categories, market models and a pricing & packaging database in all individual markets.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

Asia Video Content Dynamics 2023

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This definitive report tracks content investment, production costs and margins, viewership and key demand drivers by genres & content country of origin in some of the most dynamic video industry regions in Asia Pacific with a focus on Free TV, Pay-TV, Online Video & Theatrical.
Market Coverage: India, Indonesia, Korea, Malaysia, Philippines, Thailand & Vietnam

Japan Online Video Consumer Insights & Analytics (Jan. 2024)

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A new report from ampd indicates that Japan’s premium VOD category generated over 100 billion minutes in viewership and US$4.5 billion in subscription revenue in CY 2023.

The report highlights Japan’s large and competitive VOD ecosystem with detailed and insights across content categories driving real customer demand, engagement and acquisition as well as profiles of 10 platforms with KPIs including subscribers, MAUs, engagement hours per user, viewership and SVOD revenue share. The report includes a quarterly database across every quarter in 2023, tracking subscribers, streamed minutes, MAUs, hours per user and subscriber revenues per platform.

ampd’s insights and analysis leverages a permission-based passive panel measuring digital activity and content viewership from more than 19,000 members across Android and IOS devices.

Southeast Asia Online Video Consumer Insights & Analytics (Feb. 2024)

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The Southeast Asia (SEA) region, including Indonesia, Malaysia, Philippines, Singapore and Thailand, added only 1.3 million net new SVOD subscribers in 2023 but subscription revenues grew at a robust 12.5% year-on-year to US$1.4 billion. The Southeast Asia Online Video Consumer Insights & Analytics report produced and published by ampd leverages passive measurement panels and content viewership across a sample size of 16,000 with establishment surveys covering  37,500 users.

The report includes detailed and insights across content categories driving real customer demand, engagement and acquisition in each of the five markets in addition to profiles of 10 regional and global platforms with KPIs including subscribers, MAUs, viewership, SVOD revenues and share. The report includes a quarterly database across every quarter in 2023, tracking subscribers, streamed minutes, MAUs, hours per user and subscriber revenues per platform.

AMPD South Korea Online Video Consumer Insights & Analytics

Available Quarterly
with two quarterly updates

South Korea’s online video sector grew 15% Q/Q in 2023 and reached 19 mil. individual subscriptions with key global and local players competing for viewership and wallet share as consolidation looms.

2023 analysis from MPA subsidiary AMPD is published in detail bi-annually (July 2023, Jan 2024) with two quarterly updates (April 2023 and October 2023). AMPD insights include key metrics across different categories including SVOD, Freemium and AVOD.

Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform;  and (3) Analysis of Korean, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.

AMPD Taiwan Online Video Consumer Insights & Analytics

Available Bi-annually
with two quarterly updates

Taiwan’s online video sector will generate ~US$900 mil. in revenue in this year with SVOD accounting for >50%.

2023 analysis from MPA subsidiary AMPD is published in detail bi-annually (July 2023, Jan 2024) with two quarterly updates ( April 2023 and October 2023). AMPD insights include key metrics across different categories including UGC / Social Video, SVOD, Freemium and AVOD.

Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform;  and (3) Analysis of local, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.

Market Coverage: Taiwan

India Intelligence & Insights

Available Bi-monthly
This bi-monthly report delivers research and analysis focused on the TV, streaming, telecoms and advertising industries in India which hosts a fast growing US$13 billion video sector. The report focuses on deep dive analysis of Key Companies, Deals, Partnerships, Key Trends and Industry reviews. Subscribers include media and telecoms companies as well as strategic and financial investors.

Asia Pacific Advertising Trends 2023

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This report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets with a focus on television, including free and pay-TV and Internet advertising, including search, display and video.  Market analysis is provided with dashboard models tracking net advertising expenditure after discounts across TV, Internet, UGC/ social video, Premium Online Video, Print including newspapers and magazines, Radio and OOH media.
Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

MPA Premium Briefings 2023

Client Reports
MPA proprietary research and insights on APAC and global media, telecoms and entertainment with a focus on key local markets, companies and industry trends.
Market Coverage: APAC