Research Reports
Media & telecoms in Asia Pacific and the Middle East are undergoing rapid change as content & distribution evolves with the needs of consumers in fast growing digital economies.
For more than 20 years, MPA has been at the forefront of tracking such change with definitive industry reports framed by detailed research, proprietary industry models, forecasts, and concise analysis.
MPA, together with its consumer insights division, AMPD Research, remain uniquely placed to deliver stakeholders fully integrated research and the actionable insights required for business planning & strategy.
- All
- Advertising
- APAC
- AVOD
- Broadband
- Consumer Insights
- Content Trends
- India
- Middle East
- Online Video
- Pay-TV
- Sports
- SVOD
- Telecoms
AMPD Taiwan Online Video Consumer Insights & Analytics 2023
Taiwan’s online video sector will generate ~US$900 mil. in revenue in this year with SVOD accounting for >50%.
2023 analysis from MPA subsidiary AMPD is published in detail bi-annually (July 2023, Jan 2024) with two quarterly updates ( April 2023 and October 2023). AMPD insights include key metrics across different categories including UGC / Social Video, SVOD, Freemium and AVOD.
Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform; and (3) Analysis of local, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.
Market Coverage: Taiwan
AMPD Southeast Asia Online Video Consumer Insights & Analytics 2023
Southeast Asia remains a dynamic but competitive region for online video growing monetization. The region returned to positive subscriber growth in 2H 2023 with an enhanced focus on monetization.
Analysis from MPA subsidiary AMPD is published in detail bi-annually (July 2023, Jan 2024) with two quarterly updates ( April 2023 and October 2023). AMPD insights include key metrics across different categories including UGC / Social Video, SVOD, Freemium and AVOD.
AMPD leverages title level supply and demand data along with MAUs and subscribers with fused passive and establishment panels in five SEA markets: Indonesia, Malaysia, the Philippines, Singapore and Thailand.
Key metrics include: (1) VOD viewers, streamed minutes, paid subscriptions, MAUs and DAUs by platform by market; (2) Socio-economic & demographic indicators by VOD platform; and (3) Analysis of local, Asian and US / international content demand, genres and country of origin with a focus on use cases across key genres by total consumption and first title viewed.
Market Coverage: Indonesia, Malaysia, Philippines, Singapore & Thailand
ASIA VIDEO CONTENT DYNAMICS 2023
This definitive report tracks content investment, production costs and margins, viewership and key demand drivers by genres & content country of origin in some of the most dynamic video industry regions in Asia Pacific with a focus on Free TV, Pay-TV, Online Video & Theatrical.
Market Coverage: India, Indonesia, Korea, Malaysia, Philippines, Thailand & Vietnam
ASIA PACIFIC ADVERTISING TRENDS 2023
This report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets with a focus on television, including free and pay-TV and Internet advertising, including search, display and video. Market analysis is provided with dashboard models tracking net advertising expenditure after discounts across TV, Internet, UGC/ social video, Premium Online Video, Print including newspapers and magazines, Radio and OOH media.
Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam
Indonesia Video Industry
Two detailed reports by MPA cover advertising and subscription revenues as well as viewership, content investment trends and platform KPIs across Free TV, Pay-TV and Online Video in Indonesia, Southeast Asia’s largest market for Video industry revenues and Video content investment.
Market Coverage: Indonesia
Online Video Trends in Asia Q1 2023
This detailed update by MPA leverages subsidiary AMPD Research’s local measurement platform across key Asian markets, focusing on Subscribers, MAUs, Viewership, Key Genres by Consumption & Reach and Profiles of the Leading Platforms with KPIs.
Market Coverage: Japan, South Korea, Taiwan, Indonesia, Malaysia, Philippines, Singapore & Taiwan
MPA Premium Briefings 2023
MPA proprietary research and insights on APAC and global media, telecoms and entertainment with a focus on key local markets, companies and industry trends.
Market Coverage: APAC
Online Video in Southeast Asia Q1 2023 Update & Key Trends
This detailed update by MPA leverages subsidiary AMPD Research’s local measurement platform across Southeast Asia with more than 9,000 passively measured users in 5 markets and detailed title level measurement for content demand.
Market Coverage: Indonesia, Malaysia, Philippines, Singapore & Thailand
India Online Video 2022-23: Analysis of Consumption, Content & Investment Trends
The report leverages data from the AMPD platform owned and operated by MPA. The AMPD platform uses a permission-based panel of consumers who consent to the collection of their session-based activity. For the report, the platform passively measured real consumption on Android and iOS mobile and computer devices in India in across calendar year or CY 2022 and the three months to end-March, 2023 or Q1 2023 with a sample size of 13,000.
Analysis in the report covers streaming minutes, subscribers, MAUs, average time spent, and the supply and demand of content across freemium, AVOD and SVOD segments as well as MPA analysis of content investment and viewership across key genres.
AMPD Japan Online Video Consumer Insights & Analytics 2022
This report by MPA leverages subsidiary AMPD Research’s large local measurement platform through a partnership with Japan’s Intage, measuring 25,000 online users across all devices and screens. The report includes analysis and KPIs across 17 online video platforms focusing on paying subscribers, MAUs, viewership, average daily time spent, viewer profiles and demographics. Title-level content demand and viewership analysis is provided for five major platforms – Amazon Prime Video, Disney+, Hulu Japan, Netflix, TVer and U-Next.
Market Coverage: Japan
Total Platform Coverage: 17 online video platforms
ASIA PACIFIC PAY-TV DISTRIBUTION 2022
This definitive guide charts the future of branded pay-TV services across 16 Asia Pacific markets with MPA’s proprietary analysis, historical data and projections until 2027.
Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand & Vietnam
AMPD South Korea Online Video Consumer Insights & Analytics 2022
This report evaluates consumer behavior and usage patterns across VOD media services in South Korea. The report includes analysis of 12 unique OTT video platforms focusing on paying subscribers, monthly active users, streaming minutes, average daily time spent, viewer profiles and demographics. Title-level analysis, including country of origin and genre split, and viewership by age and gender demographics are provided.
Market Coverage: South Korea
Total Platform Coverage: 12 online video platforms
AMPD Australia Online Video Consumer Insights & Analytics 2022
This report measures and analyses streaming media consumption across VOD media services in Australia. The report is updated quarterly and includes analysis of 16 unique OTT video platforms focusing on paying subscribers, monthly active users, streaming minutes, average daily time spent, viewer profiles and demographics. Title-level analysis, including country of origin and genre split, and viewership by age and gender demographics are provided for Netflix, Disney+ and Amazon Prime Video.
Market Coverage: Australia
Total Platform Coverage: 16 online video platforms
ASIA PACIFIC ONLINE VIDEO AND BROADBAND DISTRIBUTION 2022
This comprehensive report reviews the drivers and dynamics shaping the fast-moving online video and broadband industries across 14 Asia Pacific markets with analysis of online video subscribers and ARPUs; subscription revenues; UGC / social video, premium video and total internet advertising revenues; SVOD household penetration and average number of services per home; SVOD & AVOD revenue market share across key operators and platforms; mobile & home broadband penetration and subscribers by technology, ARPUs and revenues; online video distribution, pricing & packaging, telco partnerships & integrations across more than 100 operators; and key regulatory, commercial and infrastructural developments.
Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam
ASIA PACIFIC SPORTS MEDIA 2022
This report tracks the growth trajectory of sports rights and TV & online video sports revenues & subscribers across 14 markets in Asia Pacific. The study includes historical data & projections with analysis of advertising revenues & subscription fees as well as rights costs over 2018-26. The report contains comprehensive analysis of key players & sports properties by geography with analysis of rights values across key Football, Cricket, Basketball, Baseball, Rugby, Tennis and other properties.
Market Coverage: Australia, China, Hong Kong, Indonesia, New Zealand, Japan, Korea, Malaysia, Philippines, India, Singapore, Taiwan, Thailand & Vietnam
GCC VIDEO & BROADBAND DISTRIBUTION 2021
This comprehensive report reviews the drivers and dynamics shaping the fast-moving video industry across 6 Gulf Cooperation Council (GCC) markets with analysis of pay-TV subscribers, subscription, advertising and wholesale revenues; online video subscribers; advertising & subscription revenues; SVOD, AVOD and total Online Video market share across key operators and markets; mobile & home broadband subscribers; online video distribution, pricing & packaging, telco partnerships & integrations across more than 15 operators; and key regulatory, commercial and infrastructural developments.
Market Coverage: Bahrain, Saudi Arabia, Kuwait, Oman, Qatar & United Arab Emirates
INDIA INTELLIGENCE & INSIGHTS
This report delivers research and analysis focused on the TV, telecoms and digital ecosystems in India, Asia’s largest accessible media & telecoms market. The publication focuses on deep dive analysis of Key Companies, Deals, Partnerships, Industry Sectors (with data & forecasts) and Policy. The publication is widely used by TMT strategic & financial investors.
Market Coverage: India