Research Reports

Media & telecoms in Asia Pacific and the Middle East are undergoing rapid change as content & distribution evolves with the needs of consumers in fast growing digital economies.

For more than 20 years, MPA has been at the forefront of tracking such change with definitive industry reports framed by detailed research, proprietary industry models, forecasts, and concise analysis.

MPA, together with its consumer insights division, AMPD Research, remain uniquely placed to deliver stakeholders fully integrated research and the actionable insights required for business planning & strategy.

AMPD Southeast Asia Online Video Consumer Insights & Analytics 2022

Available Quarterly
Dating back to Q1 2020

This report provides detailed analysis of the results of quarterly deep dive reports by country in Southeast Asia providing a framework for: (1) VOD viewers, paid subsriptions, MAUs and DAUs by platform; (2) Socio-economic & demographic indicators by VOD platform;  and (3) Content supply & demand, genres and country of origin and run times for major platforms.

Market Coverage: Hong Kong*, Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam*.

*Available after Q1 2021.

Total Platform Coverage: 51 online video platforms

AMPD South Korea Online Video Consumer Insights & Analytics 2022

Available Quarterly
Dating back to Q3 2020

This report evaluates consumer behavior and usage patterns across VOD media services in South Korea. The report includes analysis of 11 unique OTT video platforms focusing on paying subscribers, monthly active users, streaming minutes, average daily time spent, viewer profiles and demographics. Title-level analysis, including country of origin and genre split, and viewership by age and gender demographics are provided.

Market Coverage: South Korea

Total Platform Coverage: 11 online video platforms

AMPD Japan Online Video Consumer Insights & Analytics 2022

Available Quarterly
Dating back to 1H 2021

This report measures and analyse streaming media consumption across key VOD services on all mobile devices in Japan. The report is updated quarterly and includes analysis of 16 unique OTT video platforms focusing on paying subscribers, monthly active users, streaming minutes, average daily time spent, viewer profiles and demographics. Title-level analysis, including country of origin and genre split, and viewership by age and gender demographics are provided.

Market Coverage: Japan

Total Platform Coverage: 16 online video platforms

AMPD Taiwan Online Video Consumer Insights & Analytics 2022

Available Quarterly
Dating back to Q3 2020

This report evaluates consumer behaviour and usage patterns across VOD media services in Taiwan. The report includes analysis and profiles of 13 unique OTT video platforms focusing on paying subscribers, monthly active users, streaming minutes, average daily time spent, viewer profiles and demographics. Title-level analysis, including country of origin and genre split, and viewership by age and gender demographics are provided for key SVOD and freemium platforms. The report is updated quarterly.

Market Coverage: Taiwan

Total Platform Coverage: 13 online video platforms

AMPD Australia Online Video Consumer Insights & Analytics 2022

Available Quarterly
Dating back to Q4 2020

This report measures and analyses streaming media consumption across VOD media services in Australia. The report is updated quarterly and includes analysis of 11 unique OTT video platforms focusing on paying subscribers, monthly active users, streaming minutes, average daily time spent, viewer profiles and demographics. Title-level analysis, including country of origin and genre split, and viewership by age and gender demographics are provided for Netflix, Disney+ and Amazon Prime Video.

Market Coverage: Australia

Total Platform Coverage: 11 online video platforms

Middle East & North Africa (MENA) Video & Broadband Distribution 2022

Available January 2022

The report consists of market profiles outlining analysis of telecoms, online video & pay-TV industries for six Gulf Cooperation Council countries: Bahrain, Kuwait, Oman, Qatar, the kingdom of Saudi Arabia (KSA), and United Arab Emirates (UAE). A market report on Egypt will be released as an add-on in Q1 2022.

Market Coverage: United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman & Egypt (Q1 2022)

Asia Pacific Sports Media 2022

Available February 2022

This report tracks the growth trajectory of sports rights and TV & online video sports revenues across 12 markets in Asia Pacific with historical data & projections as well as analysis of key players & sports properties by geography.

Market Coverage: Australia, China, Hong Kong, Indonesia, New Zealand, Japan, Malaysia, Philippines, India, Singapore, Taiwan & Thailand

Asia Pacific Online Video and Broadband Distribution 2022

Available March 2022

Delve deeper into the dynamics, economics and potential of AVOD, SVOD, OTT video distribution, pricing, packaging, and content investment across 14 local markets with this definitive report, including historical data & forecasts over 10 years, key performance indicators for more than 100 OTT operators and analysis of key commercial & regulatory trends.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

Asia Pacific Pay-Tv Distribution 2022

Available April 2022

This definitive guide charts the future of branded pay-TV services across 17 Asia Pacific markets with MPA’s proprietary analysis, historical data and projections until 2027.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand & Vietnam

Asia Pacific Advertising Trends 2022

Available May 2022

This report assesses and projects key advertising trends across all major media in 14 Asia Pacific markets.

Market Coverage: Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand & Vietnam

Asia Video Content Dynamics 2022

Available August 2022

This report tracks video content consumption, investment, and production in nine key Asian markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam. Verticals include free-to-air and pay-TV, online video as well as theatrical.

Market Coverage: India, Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan, Thailand & Vietnam

India Intelligence & Insights

Available Bi-monthly

This report delivers research and analysis focused on the TV, telecoms and digital ecosystems in India, Asia’s largest accessible media & telecoms market. The publication focuses on deep dive analysis of Key Companies, Deals, Partnerships, Industry Sectors (with data & forecasts) and Policy. The publication is widely used by TMT strategic & financial investors.

Market Coverage: India

MPA Premium Briefings

8-10 Briefings Per Year

MPA proprietary research and insights on latest trends in media, telecoms & entertainment with a focus on key local markets and industry leading brands including Apple TV, Disney+, Netflix, YouTube and market deep dives.

Market Coverage: APAC

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